F.U.D.

“Fear, Uncertainty, Doubt”

Origin

This was a marketing term used to describe one competitor sowing distrust about a  competitor, so customers would stay with them instead of trying something new.  “They’re product is full of bugs.”  “They’re a start-up company.  They have no staying power, or tech support.”  “They’ll go out of business, and you’ll be left holding the bag.”

These are all drawn from computer sales, where, I think, F.U.D. got its start.  One company advertising against another highlighting their defects and shortcomings, whether imagined or real.  It didn’t matter.  Sales mattered.  The truth didn’t matter.  Only the bottom line.  You went with one company and avoided another.

Mutation

Its mutated away from commercialism though, and entered the political arena.  During this  last election, Obama’s slogan was “Change!”  “We need change, because what we’re doing isn’t working.”  Or, if its working it isn’t good.  “It isn’t ethical.”  “It isn’t right.”  “Look at the devastation of the war.”  “Look at the cost in lives, and money.”  “The environment.  We’re killing the whole world.”  “We’re exploiting the Third World.” 

I guess in politics, its called mud-slinging and fear-mongering, but its the same thing.  “My opponent doesn’t have the experience needed for this job.”  “More of the same isn’t the answer.”  Republicans, Democrats, and those independent few all use the same tactics.  “You need to fear our opponent (fear), because he can’t handle it (uncertainty).”  “He is not capable (doubt).”

More of the Same

We’re seeing more of it today, with the “swine flu,” or H1N1, scare.  In the midst of all this frenzy, I heard people saying that it isn’t really that bad (which I agree with.)  But, they went on to say it was pushed and publicized so we would overlook Obama’s first one hundred days.  What did he do?  Spend money?  or solve problems?  It was used as a distraction so we, the people, wouldn’t look too closely.  Hmmm, maybe.  Or more F.U.D.  “Obama wants us to be scared of something other than himself.”  “He wants us to look to him for our safety.”

F.U.D. is being used as an accusation:  “The other person is using underhanded tricks to get what he wants.”  Now, the accuser is guilty. Of fear-mongering.  One side accuses the other of mud slinging, while their own hands are stained and dirty.

 

We, the Accused …

The Church has been accused of this also.  “Fire and brimstone!”  “Turn or burn!”  “God will smite you!”  “AIDS is God’s curse on mankind for _________.”  You can fill in the blank with your sin of choice:  homosexuality, drug use, abortion.  The mortgage crash is because we worshipped money.  Hurricane Katrina was God’s punishment for … what?  Mardi Gras?  9/11 was God’s call to repentance, a sign of the End Times.

Some few Christian’s say these things.  Many more may think them.  This isn’t right.  It isn’t useful or productive for the kingdom of God.

The Gospel is good news.  When John’s disciples came to Jesus, what was his response?  Tell them the blind see, the lame walk, and the poor hear the good news.  Eternal Damnation isn’t good news.  Its bad news.  We can use scare tactics to get people into heaven, but I don’t think that was God’s plan of the ages.  I think He wants us to tell people “good news.”  Jesus loves you.  God wants to hug you, not smite you.  Heaven will be exciting, not boring.

 

What do you think is the “best” part of the “good” news?